The Platinum Egg 1993: Martin Gavler.

Knut Martin Gavler is born in 1915 in Gävle. His father is a tailor, but he decides to train as a drawing teacher at the Stockholm Technical School. He also studies art on his travels to London and Paris. While still a student in the 1930s, he is making beautiful, stylized film posters, and in the 1940s, he is supporting himself as a teacher at Stockholm vocational schools and as a freelance advertising illustrator.... Starting in 1950, he is associated with Konstfack, the College of Arts, Crafts and Design, where he is a senior instructor in graphic design from 1958 to 1969. Concurrently, he continues with his advertising work and does illustrations for books and stamps. His work is exhibited at several shows of advertising art in Stockholm, Copenhagen, Vienna, Stuttgart, London and New York. Martin is a member of the Association of Swedish Poster Artists (SAFFT), where the pioneers of advertising and design meet at the time. This is where he comes up with the idea of a competition – which eventually becomes the Golden Eggs. The awards should go to entries that were considered “daring” or “well-deserving”. Martin Gavler died in 1986, and was inducted into the Platinum Academy posthumously in 1991. In 2014, Landskrona Museum mounted a solo show of Martin Gavler’s production over the course of 50 years. He is also represented in the Nationalmuseum in Stockholm.

A.Q.