The Swedish communications industry’s Hall of Fame.

Good communication is usually the product of a team effort. Yet over time, it is unquestionably possible to distinguish people who, through their talent and personality, have contributed more than others to the development of advertising and design in Sweden. The Platinum Egg was introduced in 1975, fifteen years after the Golden Egg. Since 1991, its recipients – art directors, graphic designers, illustrators, photographers, film directors, creative directors and copywriters – have constituted the Platinum Academy. This website presents groundbreaking work done by Academy members. It is a selection of Swedish advertising history for the benefit of new generations of communicators and other interested parties around the world.